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Master of Business Administration

Course Overview

MBA (Master of Business Administration) is two Year full time post graduate degree program, comprising two semesters each year, approved by AICTE and affiliated to APJ Abdul Kalam Technological University(AKTU), Lucknow. MBA program enable you to earn a high level, specialist qualification, acquiring a skill set and expertise that could benefit you in any business environment.

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The degree program will prove invaluable to anyone wishing to success in the world of business, and will enable you to gain both the skills and knowledge to perform effectively in a cutting edge business environment.

The aim of the MBA degree is to develop students' business expertise through an enhanced capacity for integrity, judgment and intuition. MBA students develop advanced competency in a number of key disciplines including accounting, economics, finance, marketing, IT and strategic management.

The learning goals of the degree are designed to meet the needs of today's rapidly changing enterprises including areas such as electronic business, finance, banking, corporate accounting, marketing, operations management, employment relations, management in the public, private and international spheres, information technology, engineering, event management, tourism, sport, arts and leisure management.

The focus is on developing specific skills including the ability to integrate accounting, finance, marketing and management skills for progressive solutions and sound management decisions; capacity for analyzing and synthesizing complex information and knowledge for tactical and strategic business decisions; effective leadership and teamwork skills; designing innovative business models and strategies that adhere to the principles of responsible corporate governance and social responsibility.

Specialization is available

  • Marketing
  • Human Resource
  • Financial Management
  • International Business
  • Information Technology

Specialization in MBA

Semester- I

  • 1- Management Concepts and Applications
  • 2- Managerial Economics
  • 3- Financial Accounting for Managers
  • 4- Business Statistics
  • 5- Organisational Behaviour
  • 6- Marketing Management
  • 7- Business Communication
  • 8- Computer Application & Management Information System

Semester- II

  • 1- Business Environment
  • 2- Human Resource Management
  • 3- Business Research Methods
  • 4- Financial Management
  • 5- Management Accounting & Control
  • 6- Production Operation & Supply Chain Management
  • 7- Quantitative Techniques for Managers
  • 8- Legal Aspects for Business
  • 9- Comprehensive Viva (CV)

Semester- III

  • 1- Entrepreneurship Development
  • 2- International Business Management
  • 3- Rural Development
  • 4- Project Management
  • 5- Summer Training Project Report
  • 6- Human Value & Professional Ethics/ Cyber Security
  • Specialization (Can opt any 2 Specializations)
  • 1-MK 01 Consumer Behaviour & Customer Loyalty
  • 2-MK 02 Integrated Marketing Communications
  • 3-HR 01 Leadership & Personality Development
  • 4-HR02 Industrial Relations & Labour Enactments
  • 5- IB01 International Marketing Management
  • 6- IB02 International Logistics & Documentation
  • 7- IT 01 Database Management System
  • 8- IT 02 System Analysis & Design
  • 9- FM 01 Security Analysis & Investment Management
  • 10- FM 02 Management of Financial Institutions & Services

Semester- IV

  • 1- Strategic Management
  • 2- Insurance & Risk Management
  • 3- Hospitality & Tourism Management
  • 4- Behavioral Finance
  • 5- Research Project Report
  • 6- Comprehensive Viva (CV)
  • Specialization (Can opt any 2 Specializations similar to III Sem)
  • 1-MK 03 Retailing & Distribution Management
  • 2-HR 03 Negotiation & Counseling
  • 3-IB03 International Financial Management
  • 4-IT 03 Data Communication & Network
  • 5-FM 03 Tax Planning and Management

The structure of the courses keeps changing; therefore the students should refer to AKTU / website (www.aktu.ac.in) for latest updates.