Introduction to BBA in Marketing

Bachelor of Business Administration (BBA) in Marketing is an undergraduate degree that focuses on the principles of marketing and business management. This program equips students with the necessary skills and knowledge to excel in the dynamic field of marketing.

Course Structure

The BBA in Marketing typically includes a combination of core business courses and specialized marketing subjects. The curriculum may cover the following areas:

• Fundamentals of Marketing

• Consumer Behavior

• Marketing Research

• Digital Marketing

• Advertising and Promotion Management

• Sales Management

• Brand Management

• International Marketing

• Strategic Marketing

Skills Developed

Students pursuing a BBA in Marketing will develop a variety of skills, including:

• Analytical Skills

• Communication Skills

• Creative Thinking

• Strategic Planning

• Research and Data Analysis

• Negotiation Skills

• Understanding of Consumer Psychology

Career Opportunities

Graduates with a BBA in Marketing can explore various career paths, including:

• Marketing Manager

• Brand Manager

• Market Research Analyst

• Sales Executive

• Digital Marketing Specialist

• Advertising Executive

• Public Relations Specialist

A BBA in Marketing provides a solid foundation for students interested in pursuing a career in marketing and business. With the growing importance of marketing in today's digital world, graduates are well-prepared to meet the challenges and opportunities in this field.